Case study of ClearDekho Start-up.

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About and Info:

ClearDekho is a fresh and unique online platform which provides contact lens, eyewear, and reading glasses, it aims to be one of India’s leading eyewear shopping which is in the budget to all people. It is a platform having both online and offline eyewear shopping experience according to consumer needs. It deals with a wide range of affordable eyewear solutions to the people across all over India.

  • Founder: Shivi Singh
  • Co-Founder: Saurabh Dayal
  • Founded: 2016
  • Headquarter: Ghaziabad, Uttar Pradesh

Funding Investors:

  • ClearDekho has a total funding of about $2.3 M.
  • Latest funding was in 2019 on 1st of November and funded by a Venture catalysts.
  • ClearDekho has total 12 investors which provides funds to it.
  • Venture Catalysts and SOSV are the recent and most leading investors.
  • Other investors are MOX, Gaurav Singhvi, Gagan Gupta

Business Model:

It basically works online to an offline model where it provides suitable eyewear having the high quality to the consumers through both offline and online mediums. This startup has a website that manages all its online merchants and online deals with customers. It provides the best brand to the people at an affordable price. It deals with all-optical goods such as lenses, frames, glasses, contact lenses, and other accessories.

Marketing Strategies:

  • Social media
  • Online advertisements through various sites
  • Offline advertisements
  • Best brand eyewear at an affordable range
  • High quality

Challenges faced:

  • Providing offline eyewear was not an easy task.
  • Gaining the trust of customers.
  • Less number of staff members.
  • Skilled members and qualified trained optometrists.
  • Eye testing through online medium

Successive Factors:

  • Funding from well-known companies
  • Continuous consumer support
  • Innovative ideas
  • Providing best frames at less rate
  • Develops fashionable frames which attract customers

Result:

ClearDekho is the leading eyewear platform using 29 technology products and services including HTML, Analytics, and Google Fonts. It is currently using 31 types of various technologies for its websites. It is serving more than 50 thousand customers all over the country with 25 offline stores across Delhi, Haryana, Uttar Pradesh, Uttarakhand, and Rajasthan.