Case study of Fynd Start-up.

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3 min read

About:

We opened Fynd a year ago to help people know their fashion quickly. This enables the store to play a key role in the consumer’s fast-popular digital shopping trip. Fynd is an arbitration database portal integrated into the company’s real-time data flow.

With both the user-friendly online shopping website, Fynd pulls up trends and preferred items quicker. We have the best quality items with the new trends, from apparel and boots to jewelry and accessories sold by the leading brands in India. If it’s every time the squad takes fashion out with you for a racial, formal, family, party or informal, shoes, and much more. It allows the design of the ability to show off.

  • Established:2012
  • Head Office: Mumbai
  • Revenue: $1.7 M.
  • Founders: Farooq Adam, Harsh Shah, and Sreeraman M.G.

Fundings investors:

A minimum of $7.3 m has been raised to Fynd. In March 2018, Google and current investors, such as Venture Catalyst, and Axis Finance, Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn laboratories, family Patni based in Hong Kong, obtained an undiscovered amount of funding in its Series C round.

Business model:

Fynd, established by Harsh Shah, Farooq Adam, and Sreeraman MG, tends to follow an online model where fashion products — clothing, accessories, footwear, and jewelry — are displayed in the brand’s in-store stock in their app.

Marketing Strategies:

  • Fast product delivery services attract more customers
  • Fynd unique selling proposition
  • Fynd segmentation targeting and positioning
  • Fynd Good Marketing Communication
  • Fynd websites connect so many customers all over the country.
  • Fynd sells all fashionable items.

Challenges faced by:

  • Packaging the items at the distribution.
  • Huge transportation costs with very low margins on orders to run
  • Prior distribution date,
  • Keeps reliable backups and is fast and efficient.
  • There is already a very strong competition on the market, which has defined customer criteria to succeed.
  • Sometimes people get bad clothes fiber exchanging again take too much time and customers get disappointed.
  • Maintaining their trust is no easy task

Successive factor :

  • Fast delivery speed
  • Vast selection
  • Convenience experience
  • Good product services

Result:

One aspect that is especially happening for the firm is that its collaborations with the offline retail stores AND, Fossil, Global Desi, Blue Sequin, Pepe Denim, Caprese and many more famous brands provide consumers with the latest fashion at in-store prices, as in the case of any e-commerce service.

As Return To Origin (RTO) increased by their numbers, the company took a bold decision to stop the Cash On Delivery(COD) market. The main reason is that customers have problems with the payment process and affiliated networks.

Fynd currently collects product data from stores in more than 42 cities throughout India serving consumers of over 7 million people around the country.