Case study of Wow! Momo Start-up.

About and Info:

A quick-service restaurant that is growing with the time in India. It is the first and the only restaurant having the largest chain of providing branded momos. It serves branded momos of different varieties along with delicious sauces in more than 250 outlets.

Initially, the founder started selling momos in hypermarkets, big bazaars, etc. Starting with an initial investment of 30,000 to opening more than 40 stores its business has expanded.

Founder: Sagar Jagdish Daryani and Binod Kumar
Founded: 2008
Headquarter: Kolkata
Head chef: Chef Ramji

Funding Investors:

It has about $30 million of funding.
Indian Angel Network funded 10 crores in 2015.
Lighthouse Funds and IAN funds 44 crores to year2017.
Tiger Global Management funded $23 million to the year 2019.

Business Model:

Company Owned Company Product model is followed by it, in which from material purchase to processing and to delivery all the processes are owned by themselves. One central cloud kitchen is established in each city which manages all Wow! Momo stores in every city.

Marketing Strategies:

Social media
Online advertisements
Offline advertisements through newspaper
Marketing through their investors.
Also started Wow! Grocery to provide essential products during the lockdown.

Challenges Faced:

Recognition in the market
Fewer staff members
Funding issues
A place to start the startup.
Delivery on time with less staff

Successive Factors:

Offers more than 12 different flavors of momos in steamed fried and pan-fried.
Availability of momos at cheap rates.
Setup of stores in crowded areas and supermarkets.
Innovative ideas regarding service and taste.

Result:

It is the leading startup in India with respect to all fast-food restaurants. It has more than 250 stores across 13 cities. According to reports they are earning more than 2 lakh per month from each store. It provides momos with different flavors and delicious sauces in more than 250 outlets.

I hope you like the information…