Case study of Zoom Start-up.

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About:

Video and Voice Services, Inc. is a corporation based in San Jose, California, with its American headquarters. It offers a cloud-based peer-to-peer web portal for video and online messaging applications and can be used for telecommuting, remote education, and social media.

  • Established:2011
  • Head Office: San Jose, California, United States
  • Revenue:62.2 crores USD
  • FOUNDER & CEO: Eric S. Yuan
  • EMPLOYEES: 2,653
  • INDUSTRY SECTOR: Telecommunications Equipment

Fundings investors:

  • Zoom will receive $3 million in seed capital in May 2011.
  • In January 2013, the founder Qualcomm Ventures raised 6 million dollars in Series A.
  • In September 2013, the fund Horizon Ventures invested $6.5 million in series B.
  • The New Fund, Horizon, and Qualcomm invested $30 million in Series C in Dec 2014.
  • The Sequoia Founder, Disaster, AME Cloud Ventures, and Qualcomm invested $30 million in Series D in Jan 2017.
  • It lifted 840 million dollars in the IPO in Apr 2019.

Business model:

In the world, work became the point of survival. So there are so many options to do work but the Zoom app connects all the people from different areas. Zoom offers online meetings, video conferencing, and audio services in the cloud. This app is basically available on the play store. You can download it and start your work.

Marketing Strategies:

  • SOCIAL MEDIA
  • Financial STRATEGY
  • TREATING CUSTOMER WITH CARE
  • Having a client is an important aspect of the DNA business of Zoom.
  • Zoom creates a commodity that can be marketed by itself.
  • When building their company, Zoom is not afraid of splurging.

Challenges faced by Zoom:

  • Competition growing
  • It takes so long to get there.
  • Security.
  • Zoom has some serious privacy and protection issues.

Successive factor :

  • Best quality Android Video Conference available
  • Quality of best shared Android screen
  • Share the video from your Android app directly
  • Share images, site, and Twitter, Dropbox or Box files with screen
  • Submit a smartphone and laptop party emails, pictures, and audio.
  • State of Touch Accessibility
  • Message us easily by phone, email or business
  • Join as an open audience or webinar member

Result:

Zoom currently has about 265,400 customers and over 10 employees, a figure that has risen 354 percent, the organization reports, adding 175,000 additional consumer licenses. However, this substantial increase in the number has resulted in a significant increase in costs — expenditures increased to $201 million year-over-year.

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