Social Media Followers Prediction

Social Media Followers Prediction

Objective: -

There are so many social media platforms today where you will find so many content creators in so many types of fields. As a social media consumer, the number of followers you have may not be of interest to you, but as a content creator or as a businessman, the number of followers you have is important for your content for reaching more audience. So, the task of social media followers prediction is very valuable for every content creator and every business that relies on social media.

The goal of this challenge is to build a machine learning model that predicts the number of followers for the next month.

Dataset: -

The dataset used in this model is available on Kaggle.

Ten real-valued features are computed for each cell nucleus:

  1. Period Start

  2. Period End

  3. Followers_gained

  4. Followers_lost

  5. Followers_net

  6. Followers_total

  7. Subscribers_gained

  8. Subscribers_lost

  9. Subscribers_net

  10. Subscribers_total

  11. Views

Step 1: Import all the required libraries

  • Pandas : In computer programming, pandas is a software library written for the Python programming language for data manipulation and analysis and storing in a proper way. In particular, it offers data structures and operations for manipulating numerical tables and time series

  • Sklearn : Scikit-learn (formerly scikits.learn) is a free software machine learning library for the Python programming language. It features various classification, regression and clustering algorithms including support vector machines, random forests, gradient boosting, k-means and DBSCAN, and is designed to interoperate with the Python numerical and scientific libraries NumPy and SciPy. The library is built upon the SciPy (Scientific Python) that must be installed before you can use scikit-learn.

  • Pickle : Python pickle module is used for serializing and de-serializing a Python object structure. Pickling is a way to convert a python object (list, dict, etc.) into a character stream. The idea is that this character stream contains all the information necessary to reconstruct the object in another python script.

  • Seaborn : Seaborn is a Python data visualization library based on matplotlib. It provides a high-level interface for drawing attractive and informative statistical graphics.

  • Matplotlib : Matplotlib is a plotting library for the Python programming language and its numerical mathematics extension NumPy. It provides an object-oriented API for embedding plots into applications using general-purpose GUI toolkits like Tkinter, wxPython, Qt, or GTK.

#Loading libraries   
import pandas as pd  
import seaborn as sns  
import numpy as np  
import matplotlib.pyplot as plt  
from sklearn.metrics import r2_score  
from sklearn.linear_model import LinearRegression, Ridge, RidgeCV, Lasso, LassoCV  
from sklearn.model_selection import KFold, cross_val_score, train_test_split  
import warnings  

warnings.filterwarnings('ignore')

Step 2 : Read dataset and basic details of dataset

Goal:- In this step we are going to read the dataset, view the dataset and analysis the basic details like total number of rows and columns, what are the column data types and see to need to create new column or not.

In this stage we are going to read our problem dataset and have a look on it.

#loading the dataset  
try:  
    df = pd.read_csv('C:/My Sample Notebook/Notebook Template/Social Media Follower Prediction/data/socialmedia.csv') #Path for the file  
    print('Data read done successfully...')  
except (FileNotFoundError, IOError):  
    print("Wrong file or file path")
Data read done successfully...
# To view the content inside the dataset we can use the head() method that returns a specified number of rows, string from the top.   
# The head() method returns the first 5 rows if a number is not specified.  
df.head()

png

Step3: Data Preprocessing

Why need of Data Preprocessing?

Preprocessing data is an important step for data analysis. The following are some benefits of preprocessing data:

  • It improves accuracy and reliability. Preprocessing data removes missing or inconsistent data values resulting from human or computer error, which can improve the accuracy and quality of a dataset, making it more reliable.

  • It makes data consistent. When collecting data, it’s possible to have data duplicates, and discarding them during preprocessing can ensure the data values for analysis are consistent, which helps produce accurate results.

  • It increases the data’s algorithm readability. Preprocessing enhances the data’s quality and makes it easier for machine learning algorithms to read, use, and interpret it.

Why we drop column?

Axis are defined for arrays with more than one dimension. A 2-dimensional array has two corresponding axes: the first running vertically downwards across rows (axis 0) and the second running horizontally across columns (axis 1).

After we read the data, we can look at the data using:

# count the total number of rows and columns.  
print ('The train data has {0} rows and {1} columns'.format(df.shape[0],df.shape[1]))
The train data has 16 rows and 11 columns

The df.value_counts() method counts the number of types of values a particular column contains.

df.shape
(16, 11)

The df.shape method shows the shape of the dataset.

df.info()
<class 'pandas.core.frame.DataFrame'>  
RangeIndex: 16 entries, 0 to 15  
Data columns (total 11 columns):  
 #   Column              Non-Null Count  Dtype   
---  ------              --------------  -----   
 0   period_start        16 non-null     object  
 1   period_end          16 non-null     object  
 2   followers_gained    16 non-null     int64   
 3   followers_lost      16 non-null     int64   
 4   followers_net       16 non-null     int64   
 5   followers_total     16 non-null     int64   
 6   subscribers_gained  16 non-null     int64   
 7   subscribers_lost    16 non-null     int64   
 8   subscribers_net     16 non-null     int64   
 9   subscribers_total   16 non-null     int64   
 10  views               16 non-null     int64   
dtypes: int64(9), object(2)  
memory usage: 1.5+ KB

The df.info() method prints information about a DataFrame including the index dtype and columns, non-null values and memory usage.

df.iloc[1]
period_start          06-01-2020  
period_end             6/30/2020  
followers_gained               8  
followers_lost                 0  
followers_net                  8  
followers_total                9  
subscribers_gained             0  
subscribers_lost               0  
subscribers_net                0  
subscribers_total              0  
views                      16130  
Name: 1, dtype: object

df.iloc[ ] is primarily integer position based (from 0 to length-1 of the axis), but may also be used with a boolean array. The iloc property gets, or sets, the value(s) of the specified indexes.

Data Type Check for every column

Why data type check is required?

Data type check helps us with understanding what type of variables our dataset contains. It helps us with identifying whether to keep that variable or not. If the dataset contains contiguous data, then only float and integer type variables will be beneficial and if we have to classify any value then categorical variables will be beneficial.

objects_cols = ['object']  
objects_lst = list(df.select_dtypes(include=objects_cols).columns)
print("Total number of categorical columns are ", len(objects_lst))  
print("There names are as follows: ", objects_lst)
Total number of categorical columns are  2  
There names are as follows:  ['period_start', 'period_end']
int64_cols = ['int64']  
int64_lst = list(df.select_dtypes(include=int64_cols).columns)
print("Total number of numerical columns are ", len(int64_lst))  
print("There names are as follows: ", int64_lst)
Total number of numerical columns are  9  
There names are as follows:  ['followers_gained', 'followers_lost', 'followers_net', 'followers_total', 'subscribers_gained', 'subscribers_lost', 'subscribers_net', 'subscribers_total', 'views']
float64_cols = ['float64']  
float64_lst = list(df.select_dtypes(include=float64_cols).columns)
print("Total number of float64 columns are ", len(float64_lst))  
print("There name are as follow: ", float64_lst)
Total number of float64 columns are  0  
There name are as follow:  []

Step 2 Insights: -

  1. We have total 12 features where 2 of them is object type and 9 integer type.

After this step we have to calculate various evaluation parameters which will help us in cleaning and analysing the data more accurately.

Step 3: Descriptive Analysis

Goal/Purpose: Finding the data distribution of the features. Visualization helps to understand data and also to explain the data to another person.

Things we are going to do in this step:

  1. Mean

  2. Median

  3. Mode

  4. Standard Deviation

  5. Variance

  6. Null Values

  7. NaN Values

  8. Min value

  9. Max value

  10. Count Value

  11. Quatilers

  12. Correlation

  13. Skewness

df.describe()

png

The df.describe() method returns description of the data in the DataFrame. If the DataFrame contains numerical data, the description contains these information for each column: count — The number of not-empty values. mean — The average (mean) value.

Measure the variability of data of the dataset

Variability describes how far apart data points lie from each other and from the center of a distribution.

1. Standard Deviation

The standard deviation is the average amount of variability in your dataset.

It tells you, on average, how far each data point lies from the mean. The larger the standard deviation, the more variable the data set is and if zero variance then there is no variability in the dataset that means there no use of that dataset.

So, it helps in understanding the measurements when the data is distributed. The more the data is distributed, the greater will be the standard deviation of that data.Here, you as an individual can determine which company is beneficial in long term. But, if you didn’t know the SD you would have choosen a wrong compnay for you.

df.std()
followers_gained        254.171301  
followers_lost            2.032035  
followers_net           252.982600  
followers_total        1652.388896  
subscribers_gained        5.783597  
subscribers_lost          1.570563  
subscribers_net           4.674398  
subscribers_total        27.150737  
views                 63779.749082  
dtype: float64

2. Variance

The variance is the average of squared deviations from the mean. A deviation from the mean is how far a score lies from the mean.

Variance is the square of the standard deviation. This means that the units of variance are much larger than those of a typical value of a data set.

Why do we used Variance ?

By Squairng the number we get non-negative computation i.e. Disperson cannot be negative. The presence of variance is very important in your dataset because this will allow the model to learn about the different patterns hidden in the data

df.var()
followers_gained      6.460305e+04  
followers_lost        4.129167e+00  
followers_net         6.400020e+04  
followers_total       2.730389e+06  
subscribers_gained    3.345000e+01  
subscribers_lost      2.466667e+00  
subscribers_net       2.185000e+01  
subscribers_total     7.371625e+02  
views                 4.067856e+09  
dtype: float64

Measure central tendency

A measure of central tendency is a single value that attempts to describe a set of data by identifying the central position within that set of data. As such, measures of central tendency are sometimes called measures of central location. They are also classed as summary statistics.

Mean — The average value. Median — The mid point value. Mode — The most common value.

1. Mean

1_tjAEMZx_0uIYGUhxEnPXPw.png

The mean is the arithmetic average, and it is probably the measure of central tendency that you are most familiar.

Why do we calculate mean?

The mean is used to summarize a data set. It is a measure of the center of a data set.

df.mean()
followers_gained        279.3750  
followers_lost            1.4375  
followers_net           277.9375  
followers_total        1664.4375  
subscribers_gained        5.3750  
subscribers_lost          0.7500  
subscribers_net           4.6250  
subscribers_total        25.3125  
views                 79809.2500  
dtype: float64

We can also understand the mean using the below function.

def mean_cal(df,int64_lst):  

    cols = ['normal_value', 'zero_value']  
    zero_value = 0  
    normal_value = 0  

    for value in int64_lst:  

        rs = round(df[value].mean(),6)  

        if rs > 0:  
            normal_value = normal_value + 1  

        elif rs == 0:  
            zero_value = zero_value + 1  

    mean_total_df =  pd.DataFrame([[normal_value, zero_value]], columns=cols)   

    return mean_total_df

2.Median

Alg1_14_02_0011-diagram_thumb-lg.png

The median is the middle value. It is the value that splits the dataset in half.The median of a dataset is the value that, assuming the dataset is ordered from smallest to largest, falls in the middle. If there are an even number of values in a dataset, the middle two values are the median.

Why do we calculate median ?

By comparing the median to the mean, you can get an idea of the distribution of a dataset. When the mean and the median are the same, the dataset is more or less evenly distributed from the lowest to highest values.The median will depict that the patient below median is Malignent and above that are Benign.

df.median()
followers_gained        264.0  
followers_lost            1.0  
followers_net           263.5  
followers_total        1161.5  
subscribers_gained        5.5  
subscribers_lost          0.0  
subscribers_net           4.5  
subscribers_total        18.5  
views                 88486.0  
dtype: float64

We can also understand the median using the below function.

def median_cal(df,int64_lst):  

    cols = ['normal_value', 'zero_value']  
    zero_value = 0  
    normal_value = 0  

    for value in float64_lst:  

        rs = round(df[value].mean(),6)  

        if rs > 0:  
            normal_value = normal_value + 1  

        elif rs == 0:  
            zero_value = zero_value + 1  

    median_total_df =  pd.DataFrame([[normal_value, zero_value]], columns=cols)   

    return median_total_df

3. Mode

The mode is the value that occurs the most frequently in your data set. On a bar chart, the mode is the highest bar. If the data have multiple values that are tied for occurring the most frequently, you have a multimodal distribution. If no value repeats, the data do not have a mode.

Why do we calculate mode ?

The mode can be used to summarize categorical variables, while the mean and median can be calculated only for numeric variables. This is the main advantage of the mode as a measure of central tendency. It’s also useful for discrete variables and for continuous variables when they are expressed as intervals.

df.mode()

png

def mode_cal(df,int64_lst):  

    cols = ['normal_value', 'zero_value', 'string_value']  
    zero_value = 0  
    normal_value = 0  
    string_value = 0  

    for value in float64_lst:  

        rs = df[value].mode()[0]  

        if isinstance(rs, str):  
            string_value = string_value + 1  
        else:  

            if rs > 0:  
                normal_value = normal_value + 1  

            elif rs == 0:  
                zero_value = zero_value + 1  

    mode_total_df =  pd.DataFrame([[normal_value, zero_value, string_value]], columns=cols)   

    return mode_total_df

Null and Nan values

  1. Null Values

missing-values.png

A null value in a relational database is used when the value in a column is unknown or missing. A null is neither an empty string (for character or datetime data types) nor a zero value (for numeric data types).

df.isnull().sum()
period_start          0  
period_end            0  
followers_gained      0  
followers_lost        0  
followers_net         0  
followers_total       0  
subscribers_gained    0  
subscribers_lost      0  
subscribers_net       0  
subscribers_total     0  
views                 0  
dtype: int64

As we notice that there are no null values in our dataset.

  1. Nan Values

images.png

NaN, standing for Not a Number, is a member of a numeric data type that can be interpreted as a value that is undefined or unrepresentable, especially in floating-point arithmetic.

df.isna().sum()
period_start          0  
period_end            0  
followers_gained      0  
followers_lost        0  
followers_net         0  
followers_total       0  
subscribers_gained    0  
subscribers_lost      0  
subscribers_net       0  
subscribers_total     0  
views                 0  
dtype: int64

As we notice that there are no nan values in our dataset.

Another way to remove null and nan values is to use the method “df.dropna(inplace=True)”.

Count of unique occurences of every value in all categorical value

for value in objects_lst:  

    print(f"{value:{10}} {df[value].value_counts()}")
period_start 05-01-2020    1  
06-01-2020    1  
07-01-2020    1  
08-01-2020    1  
09-01-2020    1  
10-01-2020    1  
11-01-2020    1  
12-01-2020    1  
01-01-2021    1  
02-01-2021    1  
03-01-2021    1  
04-01-2021    1  
05-01-2021    1  
06-01-2021    1  
07-01-2021    1  
08-01-2021    1  
Name: period_start, dtype: int64  
period_end 5/31/2020     1  
6/30/2020     1  
7/31/2020     1  
8/31/2020     1  
9/30/2020     1  
10/31/2020    1  
11/30/2020    1  
12/31/2020    1  
1/31/2021     1  
2/28/2021     1  
3/31/2021     1  
4/30/2021     1  
5/31/2021     1  
6/30/2021     1  
7/31/2021     1  
8/31/2021     1  
Name: period_end, dtype: int64
  • Categorical data are variables that contain label values rather than numeric values.The number of possible values is often limited to a fixed set.

  • Use Label Encoder to label the categorical data. Label Encoder is the part of SciKit Learn library in Python and used to convert categorical data, or text data, into numbers, which our predictive models can better understand.

Skewness

Skewness is a measure of the asymmetry of a distribution. A distribution is asymmetrical when its left and right side are not mirror images. A distribution can have right (or positive), left (or negative), or zero skewness

Why do we calculate Skewness ?

Skewness gives the direction of the outliers if it is right-skewed, most of the outliers are present on the right side of the distribution while if it is left-skewed, most of the outliers will present on the left side of the distribution

Below is the function to calculate skewness.

def right_nor_left(df, int64_lst):  

    temp_skewness = ['column', 'skewness_value', 'skewness (+ve or -ve)']  
    temp_skewness_values  = []  

    temp_total = ["positive (+ve) skewed", "normal distrbution" , "negative (-ve) skewed"]  
    positive = 0  
    negative = 0  
    normal = 0  

    for value in float64_lst:  

        rs = round(df[value].skew(),4)  

        if rs > 0:  
            temp_skewness_values.append([value,rs , "positive (+ve) skewed"])     
            positive = positive + 1  

        elif rs == 0:  
            temp_skewness_values.append([value,rs,"normal distrbution"])  
            normal = normal + 1  

        elif rs < 0:  
            temp_skewness_values.append([value,rs, "negative (-ve) skewed"])  
            negative = negative + 1  

    skewness_df =  pd.DataFrame(temp_skewness_values, columns=temp_skewness)   
    skewness_total_df =  pd.DataFrame([[positive, normal, negative]], columns=temp_total)   

    return skewness_df, skewness_total_df
float64_cols = ['float64']  
float64_lst_col = list(df.select_dtypes(include=float64_cols).columns)  

skew_df,skew_total_df = right_nor_left(df, float64_lst_col)
skew_df

png

skew_total_df

png

We notice with the above results that we have following details:

  1. All columns are positive skewed

Step 3 Insights: -

With the statistical analysis we have found that the data have a lot of skewness in them all the columns are positively skewed with mostly zero variance.

Statistical analysis is little difficult to understand at one glance so to make it more understandable we will perform visulatization on the data which will help us to understand the process easily.

Why we are calculating all these metrics?

Mean / Median /Mode/ Variance /Standard Deviation are all very basic but very important concept of statistics used in data science. Almost all the machine learning algorithm uses these concepts in data preprocessing steps. These concepts are part of descriptive statistics where we basically used to describe and understand the data for features in Machine learning

Step 4: Data Exploration

Goal/Purpose:

Graphs we are going to develop in this step

  1. Histogram of all columns to check the distrubution of the columns

  2. Distplot or distribution plot of all columns to check the variation in the data distribution

  3. Heatmap to calculate correlation within feature variables

  4. Boxplot to find out outlier in the feature columns

  5. Barplot

1. Histogram

A histogram is a bar graph-like representation of data that buckets a range of classes into columns along the horizontal x-axis.The vertical y-axis represents the number count or percentage of occurrences in the data for each column

# Distribution in attributes  
%matplotlib inline  
import matplotlib.pyplot as plt  
df.hist(bins=50, figsize=(30,30))  
plt.show()

png

Histogram Insight: -

Histogram helps in identifying the following:

  • View the shape of your data set’s distribution to look for outliers or other significant data points.

  • Determine whether something significant has boccurred from one time period to another.

Why Histogram?

It is used to illustrate the major features of the distribution of the data in a convenient form. It is also useful when dealing with large data sets (greater than 100 observations). It can help detect any unusual observations (outliers) or any gaps in the data.

From the above graphical representation we can identify that the highest bar represents the outliers which is above the maximum range.

We can also identify that the values are moving on the right side, which determines positive and the centered values determines normal skewness.

2. Distplot

A Distplot or distribution plot, depicts the variation in the data distribution. Seaborn Distplot represents the overall distribution of continuous data variables. The Seaborn module along with the Matplotlib module is used to depict the distplot with different variations in it

num = [f for f in df.columns if df.dtypes[f] != 'object']  
nd = pd.melt(df, value_vars = num)  
n1 = sns.FacetGrid (nd, col='variable', col_wrap=4, sharex=False, sharey = False)  
n1 = n1.map(sns.distplot, 'value')  
n1
<seaborn.axisgrid.FacetGrid at 0x1da9f53dc50>

png

Distplot Insights: -

Above is the distrution bar graphs to confirm about the statistics of the data about the skewness, the above results are:

  1. 30 columns are positive skewed

  2. 1 column is added here i.e diagnosis which is our target variable ~ which is also +ve skewed. In that case we’ll need to log transform this variable so that it becomes normally distributed. A normally distributed (or close to normal) target variable helps in better modeling the relationship between target and independent variables

Why Distplot?

Skewness is demonstrated on a bell curve when data points are not distributed symmetrically to the left and right sides of the median on a bell curve. If the bell curve is shifted to the left or the right, it is said to be skewed.

We can observe that the bell curve is shifted to left we indicates positive skewness.As all the column are positively skewed we don’t need to do scaling.

Let’s proceed and check the distribution of the target variable.

The target variable is positively skewed.A normally distributed (or close to normal) target variable helps in better modeling the relationship between target and independent variables.

3. Heatmap

A heatmap (or heat map) is a graphical representation of data where values are depicted by color.Heatmaps make it easy to visualize complex data and understand it at a glance

Correlation — A positive correlation is a relationship between two variables in which both variables move in the same direction. Therefore, when one variable increases as the other variable increases, or one variable decreases while the other decreases.

Correlation can have a value:

  • 1 is a perfect positive correlation

  • 0 is no correlation (the values don’t seem linked at all)

  • -1 is a perfect negative correlation

#correlation plot  
sns.set(rc = {'figure.figsize':(25,20)})  
corr = df.corr().abs()  
sns.heatmap(corr,annot=True)   
plt.show()

png

Notice the last column from right side of this map. We can see the correlation of all variables against diagnosis. As you can see, some variables seem to be strongly correlated with the target variable. Here, a numeric correlation score will help us understand the graph better.

corr

png

Heatmap insights: -

As we know, it is recommended to avoid correlated features in your dataset. Indeed, a group of highly correlated features will not bring additional information (or just very few), but will increase the complexity of the algorithm, hence increasing the risk of errors.

Why Heatmap?

Heatmaps are used to show relationships between two variables, one plotted on each axis. By observing how cell colors change across each axis, you can observe if there are any patterns in value for one or both variables.

4. Boxplot

211626365402575-b88c4d0fdacd5abb4c3dc2de3bc004bb.png

A boxplot is a standardized way of displaying the distribution of data based on a five number summary (“minimum”, first quartile [Q1], median, third quartile [Q3] and “maximum”).

Basically, to find the outlier in a dataset/column.

f = df.columns.tolist()
for value in f[2:]:  
    sns.catplot(data=df, x=value,  kind="box")

png

png

png

png

png

png

png

png

png

The dark points are known as Outliers. Outliers are those data points that are significantly different from the rest of the dataset. They are often abnormal observations that skew the data distribution, and arise due to inconsistent data entry, or erroneous observations.

Boxplot Insights: -

  • Sometimes outliers may be an error in the data and should be removed. In this case these points are correct readings yet they are different from the other points that they appear to be incorrect.

  • The best way to decide wether to remove them or not is to train models with and without these data points and compare their validation accuracy.

  • So we will keep it unchanged as it won’t affect our model.

Here, we can see that most of the variables possess outlier values. It would take us days if we start treating these outlier values one by one. Hence, for now we’ll leave them as is and let our algorithm deal with them. As we know, tree-based algorithms are usually robust to outliers.

Why Boxplot?

Box plots are used to show distributions of numeric data values, especially when you want to compare them between multiple groups. They are built to provide high-level information at a glance, offering general information about a group of data’s symmetry, skew, variance, and outliers.

5. Barplot

A barplot (or barchart) is one of the most common types of graphic. It shows the relationship between a numeric and a categoric variable. Each entity of the categoric variable is represented as a bar. The size of the bar represents its numeric value.

plt.figure(figsize=(15, 10))  
sns.set_theme(style="whitegrid")  
plt.title("Number of Followers I Gained Every Month")  
sns.barplot(x="followers_gained", y="period_end", data=df)  
plt.show()

png

The above graph shows that in the month of March we got the highest number of increment in followers and lowest in the month of August.

plt.figure(figsize=(15, 10))  
sns.set_theme(style="whitegrid")  
plt.title("Total Followers At The End of Every Month")  
sns.barplot(x="followers_total", y="period_end", data=df)  
plt.show()

png

From the above graph we observed that from the starting of the month our followers are increasing monthly which shows that the quality of content and account management and account engagement is good.

plt.figure(figsize=(15, 10))  
sns.set_theme(style="whitegrid")  
plt.title("Total Views Every Month")  
sns.barplot(x="views", y="period_end", data=df)  
plt.show()

png

Due to the good quality content we are getting awesome views on our videos and posts.

To boost up our social media reach we should kep these 9 factors in our mind:

  1. Organic Followers

  2. Format of the Posts

  3. Content That Resonates With the Audience

  4. Post optimization

  5. Voice

  6. Time of Posting

  7. Consistency

  8. Responsiveness

  9. User generated content

Step 2: Data Preparation

Goal:-

Tasks we are going to in this step:

  1. Now we will spearate the target variable and feature columns in two different dataframe and will check the shape of the dataset for validation purpose.

  2. Split dataset into train and test dataset.

  3. Scaling on train dataset.

1. Now we spearate the target variable and feature columns in two different dataframe and will check the shape of the dataset for validation purpose.

df.head()

png

# Separate target and feature column in X and y variable  

# X will be the features  
X = df[['followers_lost','followers_net','followers_total','subscribers_gained','subscribers_lost','subscribers_net','subscribers_total','views']]  
#y will be the target variable  
y = df['followers_gained']
X.info()
<class 'pandas.core.frame.DataFrame'>  
RangeIndex: 16 entries, 0 to 15  
Data columns (total 8 columns):  
 #   Column              Non-Null Count  Dtype  
---  ------              --------------  -----  
 0   followers_lost      16 non-null     int64  
 1   followers_net       16 non-null     int64  
 2   followers_total     16 non-null     int64  
 3   subscribers_gained  16 non-null     int64  
 4   subscribers_lost    16 non-null     int64  
 5   subscribers_net     16 non-null     int64  
 6   subscribers_total   16 non-null     int64  
 7   views               16 non-null     int64  
dtypes: int64(8)  
memory usage: 1.1 KB
y
0       1  
1       8  
2     103  
3      46  
4      35  
5      30  
6     311  
7     217  
8     826  
9     394  
10    390  
11    454  
12    462  
13    595  
14    541  
15     57  
Name: followers_gained, dtype: int64
# Check the shape of X and y variable  
X.shape, y.shape
((16, 8), (16,))
# Reshape the y variable   
y = y.values.reshape(-1,1)
# Again check the shape of X and y variable  
X.shape, y.shape
((16, 8), (16, 1))

2. Spliting the dataset in training and testing data.

Here we are spliting our dataset into 80/20 percentage where 80% dataset goes into the training part and 20% goes into testing part.

# Split the X and y into X_train, X_test, y_train, y_test variables with 80-20% split.  
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42)
# Check shape of the splitted variables  
X_train.shape, X_test.shape, y_train.shape, y_test.shape
((12, 8), (4, 8), (12, 1), (4, 1))

Insights: -

Train test split technique is used to estimate the performance of machine learning algorithms which are used to make predictions on data not used to train the model.It is a fast and easy procedure to perform, the results of which allow you to compare the performance of machine learning algorithms for your predictive modeling problem. Although simple to use and interpret, there are times when the procedure should not be used, such as when you have a small dataset and situations where additional configuration is required, such as when it is used for classification and the dataset is not balanced.

In the next step we will train our model on the basis of our training and testing data.

Step 3: Model Training

Goal:

In this step we are going to train our dataset on different classification algorithms. As we know that our target variable is in discrete format so we have to apply classification algorithm. Target variable is a category like filtering.In our dataset we have the outcome variable or Dependent variable i.e Y having only two set of values, either M (Malign) or B(Benign). So we will use Classification algorithm**

Algorithms we are going to use in this step

  1. Linear Regression

  2. Lasso Regression

  3. Ridge Regression

K-fold cross validation is a procedure used to estimate the skill of the model on new data. There are common tactics that you can use to select the value of k for your dataset. There are commonly used variations on cross-validation, such as stratified and repeated, that are available in scikit-learn

# Define kfold with 10 split  
cv = KFold(n_splits=10, shuffle=True, random_state=42)

The goal of cross-validation is to test the model’s ability to predict new data that was not used in estimating it, in order to flag problems like overfitting or selection bias and to give an insight on how the model will generalize to an independent dataset (i.e., an unknown dataset, for instance from a real problem).

1. Linear Regression

Linear regression analysis is used to predict the value of a variable based on the value of another variable. The variable you want to predict is called the dependent variable. The variable you are using to predict the other variable’s value is called the independent variable.

This form of analysis estimates the coefficients of the linear equation, involving one or more independent variables that best predict the value of the dependent variable. Linear regression fits a straight line or surface that minimizes the discrepancies between predicted and actual output values. There are simple linear regression calculators that use a “least squares” method to discover the best-fit line for a set of paired data. You then estimate the value of X (dependent variable) from Y (independent variable).

Train set cross-validation

#Using Logistic Regression Algorithm to the Training Set  
from sklearn.linear_model import LinearRegression  

log_R = LinearRegression() #Object Creation  

log_R.fit(X_train, y_train)

LinearRegression()

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LinearRegression

LinearRegression()

#Accuracy check of trainig data  

#Get R2 score  
log_R.score(X_train, y_train)
1.0
#Accuracy of test data  
log_R.score(X_test, y_test)
1.0
# Getting kfold values  
lg_scores = -1 * cross_val_score(log_R,   
                                 X_train,   
                                 y_train,   
                                 cv=cv,   
                                 scoring='neg_root_mean_squared_error')  
lg_scores
array([7.67292188e-11, 2.83187786e-11, 3.11075610e-11, 9.09494702e-13,  
       8.18545232e-12, 1.10276233e-11, 2.81517032e-11, 1.06865627e-11,  
       1.42108547e-12, 5.76321213e-11])
# Mean of the train kfold scores  
lg_score_train = np.mean(lg_scores)  
lg_score_train
2.5416960130122917e-11

Prediction

Now we will perform prediction on the dataset using Logistic Regression.

# Predict the values on X_test_scaled dataset   
y_predicted = log_R.predict(X_test)

Various parameters are calculated for analysing the predictions.

  1. Confusion Matrix 2)Classification Report 3)Accuracy Score 4)Precision Score 5)Recall Score 6)F1 Score

Confusion Matrix

A confusion matrix presents a table layout of the different outcomes of the prediction and results of a classification problem and helps visualize its outcomes. It plots a table of all the predicted and actual values of a classifier.

confusion-matrix.jpeg

This diagram helps in understanding the concept of confusion matrix.

Evaluating all kind of evaluation parameters

Classification Report :

A classification report is a performance evaluation metric in machine learning. It is used to show the precision, recall, F1 Score, and support of your trained classification model.

F1_score :

The F1 score is a machine learning metric that can be used in classification models.

Precision_score :

The precision is the ratio tp / (tp + fp) where tp is the number of true positives and fp the number of false positives. The precision is intuitively the ability of the classifier not to label as positive a sample that is negative. The best value is 1 and the worst value is 0.

Recall_score :

Recall score is used to measure the model performance in terms of measuring the count of true positives in a correct manner out of all the actual positive values. Precision-Recall score is a useful measure of success of prediction when the classes are very imbalanced.

# Evaluating the Regressor  
# printing every score of the classifier  
# scoring in anything  
from sklearn.metrics import classification_report   
from sklearn.metrics import f1_score, accuracy_score, precision_score,recall_score  
from sklearn.metrics import confusion_matrix  


print("The model used is Linear Regression")  

l_acc = r2_score(y_test, y_predicted)  
print("\nThe accuracy is: {}".format(l_acc))
The model used is Linear Regression  

The accuracy is: 1.0

2. Lasso Regression

Lasso regression is a regularization technique. It is used over regression methods for a more accurate prediction. This model uses shrinkage. Shrinkage is where data values are shrunk towards a central point as the mean. The lasso procedure encourages simple, sparse models (i.e. models with fewer parameters). This particular type of regression is well-suited for models showing high levels of multicollinearity or when you want to automate certain parts of model selection, like variable selection/parameter elimination.

#Using Lasso Regression  
from sklearn import linear_model  
classifier = linear_model.Lasso(alpha=0.1)  
classifier.fit(X_train, y_train)

Lasso(alpha=0.1)

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Lasso

Lasso(alpha=0.1)

#Accuracy check of trainig data  
#Get R2 score  
classifier.score(X_train, y_train)
0.99999992255779
#Accuracy of test data  
classifier.score(X_test, y_test)
0.999999947265905
#Get kfold values  
Nn_scores = -1 * cross_val_score(classifier,   
                                    X_train,   
                                    y_train,   
                                    cv=cv,   
                                    scoring='neg_root_mean_squared_error')  
Nn_scores
array([1.67077062e+00, 4.00893365e-02, 5.29652939e-01, 1.70217692e-01,  
       1.13398594e-02, 6.26870754e-02, 3.72680258e-04, 7.41654203e-02,  
       2.57521404e-02, 7.64295765e-02])
# Mean of the train kfold scores  
Nn_score_train = np.mean(Nn_scores)  
Nn_score_train
0.26614773374973344

Prediction

# Predict the values on X_test_scaled dataset   
y_predicted = classifier.predict(X_test)

Evaluating all kinds of evaluating parameters.

# Evaluating the classifier  
# printing every score of the classifier  
# scoring in anything  
from sklearn.metrics import classification_report   
from sklearn.metrics import f1_score, accuracy_score, precision_score,recall_score  
from sklearn.metrics import confusion_matrix  


print("The model used is Lasso Regression")  

k_acc = r2_score(y_test, y_predicted)  
print("\nThe accuracy is: {}".format(k_acc))
The model used is Lasso Regression  

The accuracy is: 0.999999947265905

3. Ridge Regression

Ridge regression is a model tuning method that is used to analyse any data that suffers from multicollinearity. This method performs L2 regularization. When the issue of multicollinearity occurs, least-squares are unbiased, and variances are large, this results in predicted values being far away from the actual values.

Ridge regression is a method of estimating the coefficients of multiple-regression models in scenarios where the independent variables are highly correlated. It has been used in many fields including econometrics, chemistry, and engineering.

#Using RandomForestClassifier method of ensemble class to use Random Forest Classification algorithm  

from sklearn.linear_model import Ridge  
#clas = RandomForestClassifier(n_estimators = 10, criterion = 'entropy', random_state = 0)  
clas = Ridge(alpha=0.1)  
clas.fit(X_train, y_train)

Ridge(alpha=0.1)

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Ridge

Ridge(alpha=0.1)

#Accuracy check of trainig data  
#Get R2 score  
clas.score(X_train, y_train)
0.9999999989095986
#Accuracy of test data  
clas.score(X_test, y_test)
0.9999999608838384
# Get kfold values  
Dta_scores = -1 * cross_val_score(clas,   
                                    X_train,   
                                    y_train,   
                                    cv=cv,   
                                    scoring='neg_root_mean_squared_error')  
Dta_scores
array([0.21859787, 0.01935344, 0.06726129, 0.00920296, 0.00286813,  
       0.06406279, 0.0180674 , 0.02265905, 0.00805064, 0.02392502])
# Mean of the train kfold scores  
Dta_score_train = np.mean(Dta_scores)  
Dta_score_train
0.045404859169925024

Prediction

# predict the values on X_test_scaled dataset   
y_predicted = clas.predict(X_test)

Evaluating all kinds of evaluating parameters.

# Evaluating the classifier  
# printing every score of the classifier  
# scoring in anything  
from sklearn.metrics import classification_report   
from sklearn.metrics import f1_score, accuracy_score, precision_score,recall_score  
from sklearn.metrics import confusion_matrix  


print("The model used is Ridge Regression")  

r_acc = r2_score(y_test, y_predicted)  
print("\nThe accuracy is {}".format(r_acc))
The model used is Ridge Regression  

The accuracy is 0.9999999608838384

Insight: -

cal_metric=pd.DataFrame([l_acc,k_acc,r_acc],columns=["Score in percentage"])  
cal_metric.index=['Linear Regression',  
                  'Lasso Regression',  
                  'Ridge Regression']  
cal_metric

png

  • As you can see with our Linear Regression Model(100%)

  • So we gonna save our model with Linear Regression Algorithm

As the dataset contains less rows the accuracy is coming 100%.

Step 4: Save Model

Goal:- In this step we are going to save our model in pickel format file.

import pickle  
pickle.dump(clas , open('Social_Media_Followers_Linear.pkl', 'wb'))  
pickle.dump(clas , open('Social_Media_Followers_Lasso.pkl', 'wb'))  
pickle.dump(clas , open('Social_Media_Followers_Ridge.pkl', 'wb'))
import pickle  

def model_prediction(features):  

    pickled_model = pickle.load(open('C:/My Sample Notebook/Notebook Template/Social Media Follower Prediction/model/Social_Media_Followers_Linear.pkl', 'rb'))  
    Followers = str(list(pickled_model.predict(features)))  

    return str(f'The next month followers will be : {Followers}')

We can test our model by giving our own parameters or features to predict.

followers_lost = 0  
followers_net = 103  
followers_total = 112  
subscribers_gained = 0  
subscribers_lost = 0  
subscribers_net = 0  
subscribers_total = 0  
views = 14616
model_prediction([[followers_lost,followers_net,followers_total,subscribers_gained,subscribers_lost,subscribers_net,subscribers_total,views]])
'The next month followers will be : [array([103.00811682])]'

Conclusion

After observing the problem statement we have build an efficient model to overcome it. The above model helps in predicting the social media followers for the next month. The accuracy for the prediction is 100% and it signifies the accurate prediction of the followers.

Checkout whole project codehere(github repo).

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