Case study of EasyDinner Start-up.

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About:

The EazyDiner app is an app for the exploration of restaurants by none other but Vir Sanghvi, the popular food blogger. The program offers to cope immensely with all your table bookings and helps you to make bookings without a fee.

  • Established:2015
  • Head Office: Gurugram, Haryana
  • Revenue: Estimated $8.5M
  • Founders:Founders: Vir Sanghvi, Sachin Pabreja, Ruchika Dhamija, Manish Kutula, Sue Reitz, Shruti Kaul, Rohit Dasgupta,
  • Est. Employees:185

Fundings investors:

  • Total Funding: $13.4M
  • EazyDiner’s Investor — Saama Capital’ logo
  • EazyDiner’s Investor — YouWeCan’ logo
  • Aug 2018: Series B :$5.8M: Beenext
  • Oct 2017:Series B:$4.6M
  • Jun 2017 :Equity: NOt given
  • Apr 2015:Seed
  • Aug 2015:Series A:$3M
  • EazyDiner’s Investor — Saama Capital’ logo.

Business model:

EazyDiner is paid for any dinner that schedules a table; it is also equipped with ads and the prime subscription scheme, which guarantees a guaranteed 25% and a discount of up to 50% in more than 1400 eateries in India and Dubai. The group also includes a CRM table management software model for diners.

Marketing Strategies:

  • Targeting Customers:
  • Visual Marketing:
  • Effective Customer Engagement:
  • Updating Content Online:
  • Food-tech Platforms
  • Evaluation of Marketing Campaigns:

Challenges faced by:

  • There is already a very strong competition on the market, which has defined customer criteria to succeed.
  • EazyDiner brands stake its name if anything goes wrong that ends customers are affected by.
  • The biggest challenge they had faced was to find a way to cover all the cities to not miss a single, fine restaurant and to have a variety of fine restaurants on all menus.
  • Competitors always make a problem in the working process by giving new offers
  • The problem occurs at the time of booking.
  • Canceling booking at the busy schedule time making loss for hostels and restaurants.

Successive factor :

  • Strong advertising channel.
  • Efficient personnel.
  • The good rating system and social media.
  • Experienced sources of funds.

Result:

EazyDiner app is the best app for the exploration of restaurants. It provides an easy way for food bloggers.EazyDiner is serving India and Dubai and so many places. Soon this app becomes one of the best food blogger apps and they increase their profits.