Case study of IXIGO Start-up

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About and Info:

It is an Indian AI-based travel e-commerce website. Now its app is also available in the Google store. Basically it provides the actual location, arrival time, coaches, departure time to the passengers, or to the persons who use this. It also aggregates price and availability for flights, trains, buses, and hotels.

  • Founder:- Aloke Bajpal and Rajnish Kumar
  • Founded:- June 3, 2006.
  • Headquarter:- Gurgaon, Haryana.

Funding Investors:

  • Ixigo received an $18.5 M investment from SAIF Partners and MakeMyTrip in a groundbreaking online travel deal in India in August 2011.
  • Smartphone maker Micromax Informatics made an undisclosed investment in ixigo in June 2015
  • In March 2017, ixigo closed a funding of $15 million in Series B round by venture capital firm Sequoia Capital India and Fosun RZ Capital.

Business Model:

In the business schedule, everyone needs a simple way that can make their life easy and supportive. Ixigo provides the same comfort and is less time-consuming.

  • In 2007 the company launched its product of booking flights.
  • In 2008, it launched applications for hotels and buses.
  • Ixigo launched the trains app in early 2014.

Marketing strategies:

  • Advertisements on various platforms and norms.
  • Social media.
  • Articles in newspapers.
  • Blogs about ixigo.
  • Help customers to feel secure while doing payment and searches related to their tickets.

Challenges faced:

  • High competition among others.
  • Onboarding experience
  • User engagement
  • Personalization at scale

Successive factors:

  • More options less fare.
  • Book flights and get cashback.
  • Easy to use.
  • Easy to handle
  • Trustable
  • Preferred seats
  • Real-time updates
  • Best travel assistant

Result:

Ixigo Travel and hotel reservation aggregator, which is competing with hotel and flight quest in Google, said its net sales in the year FY 19 rose to Rs 113.5, from Rs 67.73, while its GTV value in the year 19 crossed Rs 1,584,00.