Case study of Unacademy Start-up

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Case study of Unacademy Start-up.

About and Info.

Unacademy is an online education hub which has its base in Bangalore. It was first started as a YouTube channel and then was officially established as an education company. It provides study material for civil services, bank jobs and for other competitive exams and entrance exams. With over 12000 educators it is running successfully.

  • Established:- As a YouTube channel in 2010 and as a company in 2015.

  • Founder:- Roman Saini, Gaurav Munjal, Hemesh Singh

  • Headquarter:- Bangalore

Funding Investors:

  • In February 2020, Unacademy keeps $110 million funding from US private equity company General Atlantic, social networking giant Facebook, Nexus Ventures, Blume Ventures, Flipkart CEO Kalyan Krishnamurthy among others, and grew to $510 million in assessment.

  • Sequoia India, Nexus Investment Partners and SAIF Partners $21 million (July 2018).

  • Sequoia India and SAIF Partners: $11.5 million (September 2017).

  • $4.5 M (January 2017)

Business model:

Competition is increasing day by day. Everyone is trying to achieve success and wants to be popular. With this thought, a group of students started something new useful to students. Unacademy is an online education company that provides notes, sample papers, and offers students to prepare for their entrance exams, bank jobs, and other professional courses.

Marketing Strategies:

  • Social Media

  • Financial strategy

  • Treating students as a family and solve their all problems

  • Doubts are cleared

  • Ads are shown on various sites, internet, social media platforms.

Challenges faced:

  • High competition among others.

  • Donation for unacademy.

  • To provide more quality over quantity.

  • Supporting team.

  • Patience in growth.

  • Affordable education.

  • Lack of staff members.

Successive factors:

  • Flexible schedule according to students.

  • Tutors teach in various languages such as English, Hindi, Malayalam and many more languages.

  • Easy to study online.

  • Unlimited practice papers.

  • Unlimited live classes.

  • Learning by experts.

Result:

Unacademy is an online education hub which has its base in Bangalore.As we know that education becomes the bone of the country and in this hard situation of corona Unacademy hub provides best teaching skills and makes countries children educated.

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